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Joico Colorful Anti-Fade Shampoo

For Color Longevity. A gentle cleanser that takes out what you DON T need, and leaves behind everything you DO need! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color.

Features & Benefits

  • Free of SLS SLES sulfates
  • Provides UV protection for longer-lasting color
  • Increases shine, manageability, and strength
  • Gently cleanses color-treated hair
  • Fortifies hair for 3X greater resistance to breakage

    • Directions

      Apply to wet hair. Lather, and rinse.

Size

300ml / 10.1oz, 1L / 33.8oz

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