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Cosmetic World has recommended and sold La Riche Directions since 1987. Check out this cult classic La Riche Directions hair color chart in store.

For those searching for a little magic, the quest is finally over. Lilac’s enchanting results of pale purple are perfect for creating flowing manes with a soft glam style.

For the most vivid results, we recommend applying to bleached hair with no brassy tones.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.