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Cosmetic World has recommended and sold La Riche Directions since 1987. Check out this cult classic La Riche Directions hair color chart in store.

Icy-cool tones give this seriously metallic shade of Silver a breathtaking shine. Dazzle differently by alternatively using Silver to tone away any unwanted yellow in your hair.

For the most vivid results, we recommend applying to bleached white hair with no brassy tones.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.